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River of Lakes Heritage Corridor

River of Lakes Heritage Corridor

Sailforth started a project in 2013 which included development of a responsive website and video installation for River of Lakes Heritage Corridor Scenic Highway. We have made plenty of progress and are in the final stages of this project in spring 2014.

We worked closely with the ROLHC CME to push the best of the region forward, focusing on how it differs from other places to visit in Florida. This corridor is a less rural and wild sister to the Florida Black Bear Scenic Byway, crossing FBBSB in the Barberville Pioneer Art Settlement, where they will both have video displays and materials available.

A grand unveiling of the video is planned in DeLand, Florida for late spring 2014.

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Web Deliverables Sailforth has completed for River of Lakes Heritage Corridor website include:

  • Development of a responsive website for ROLHC which displays well across devices
  • Reaching out to members of the the corridor community for “Ask a Local” stories to add an inside twist. Seven stories are included. SF edited writing and took or formatted images for these entries.
  • Development of the tagline: “There’s More to Florida” with the subthemes of fun, adventure, history, culture and wildlife
  • Vectorize existing logo, tweak colors, and define colors and fonts for the look of the website and other materials
  • Provide vector versions of identity to others to help tie in the look and feel
  • Development of custom tours along the byway for kids, food, art, waterways, and other options.
  • Wrote or edited all text on the site
  • Google map with layers (Still in development in April 2014)
  • Vector map of Corridor and distances map for download and use on the site and video

Video Deliverables Sailforth has completed for River of Lakes Heritage Corridor website include:

  • Development of a script integrating the new themes
  • Setting up many interviews with key figures along the corridor
  • Photo and video coverage of many events for inclusion on web and in final video installation
  • Shooting and editing of numerous small videos for use on Social Media and to link to the website
  • In Progress – Development of final 30 minute HD video with frame to be installed at the Daytona Beach international airport.

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