Diné Biítah Scenic Road

Featured Project: The Diné Biítah Scenic Road in the Navajo Nation

In 2008, The Navajo Nation Department of Tourism and Arizona Department of Transportation awarded three grants to our group (when we were still with DTS) as part of their new Navajo Nation Scenic Byway program. The grants were for the development of the Diné Biítah “Among the People” Scenic Road, starting with an Interpretive Plan, Marketing Plan, and Resource Protection Plan. Our partners at Planning Communities headed up the Resource Protection Plan, and Sailforth personnel headed up the rest of the work.

The Diné Biítah Scenic Road is a 117-mile route that runs through the capital of the Navajo Nation, Window Rock, Arizona, and includes Canyon de Chelly National Monument. The project involved surveying current and potential tourist sites and attractions with the goal of increasing economic development within the Navajo Nation.



Project Tasks

  • Public hearings to gather information for all three plans
  • Resource Protection Plan (Headed up by Planning Communities)
  • Interpretive Plan for the Dinétah Scenic Road (220 pages)
  • Five Year Marketing Plan (150 pages)
  • Scripting, shooting, editing and production of 30 minute HD video
  • Delivery of 1,000 copies of Video DVD with designed sleeve and label
  • 40-minute HD video installations with large museum-style framing at the Navajo Nation Museum, Canyon de Chelly National Monument Welcome Center, and Diné College
  • Outdoor kiosk design (using Maya 3-D animation program)
  • 10 Interpretive Panels Designed and printed with 5 copies each
  • Full Color 18 x 24 oversize map brochure about the Diné Biítah “Among the People” Scenic Road – 30,000 Brochures delivered
  • Standard 8.5 x 11 brochure for overall Byways program in the Navajo Nation – 20,000 Brochures delivered
  • Navajo Nation Scenic Byway logo design
  • Four postcards (attached as a roll) for promotion – 10,000 produced