for FBBSB was the website, which helped to promote the video, interpretive information, kiosks and phone app.
The website encouraged travelers to explore the area, and was responsive to the device used. The website and app gave travelers a chance to peruse in-depth travel information about the region in a fun and intuitive way.
Featured Project
Master Plan
Sailforth Productions headed up the Florida Black Bear Scenic Byway Master Plan in 2011, and produced materials and video as part of that project. We then spent 2012 implementing more of the plan with a separate FDOT contract for a new website & phone application, and a contract for interpretive panels.
Amazing Results
Planning Communities was on the team to set up public outreach, and Kimley-Horn provided engineering expertise, as well as content for the Bear Facts brochure we produced.
“I have had the great pleasure of working with Sailforth Productions…as part of
the Florida Black Bear Scenic Byway Master Plan and then a byway website
redesign and mobile application development.…My total experience working with Sailforth Productions was absolutely fun
Michael WoodsLake-Sumter MPO Chair Former Chairman, Florida Black Bear Scenic Byway
and devoted to creative and visual excellence.”
Sailforth Deliverables – 2011-2013:
- Master Plan for FBBSB, which won the Lake-Sumter MPO Horizon Award for Exemplary
Planning Policy in January, 2013 - Created an Integrated identity for FBBSB: logo, tagline, themes
- 5,000 Bear awareness brochures produced
- 10,000 placemats produced
- Over 20 interpretive kiosk installations
- Innovative Volunteer Kiosk Plan to get interpretation up quickly
- Full production of a 40-minute HD video
- Delivered Video on DVD, Museum style Mounted HD installation, and YouTube Channel
- New website integrated with social media: FBBSB.org (our version of this site is no
longer up – see image gallery) - Establishment of Four “Gateway Cities" & full signage plan
- Travel App for the phone produced
- Youtube Channel filled with videos which link to the phone and web
- 10,000 promotional cards produced for promotion of web/app along byway
”“I have had the great pleasure of working with Sailforth Productions…as part of
Michael WoodsLake-Sumter MPO Chair Former Chairman, Florida Black Bear Scenic Byway
the Florida Black Bear Scenic Byway Master Plan and then a byway website
redesign and mobile application development.
…My total experience working with Sailforth Productions was absolutely fun
and devoted to creative and visual excellence.”
2020 Updates to this Project:
- The website was up for 8 years, and when it started to urgently needed security,
content, and platform upgrades, FBBSB did not want to update it, but went back to
making their own. - The Phone app was up for 3 years. It was developed with the idea of promotion of a
regional identity, connecting the four counties, as had been done earlier for projects
with Big Bend Scenic Byway, but the app came in a vulnerable financial time, and could
not garner the financial support needed to keep it going in the long term. - Sailforth later developed a similar app for Volusia County Parks and Trails on the
same platform with Nomad Mobile Guides, and it has been running for several years
now, and will be more widely promoted as Volusia closes the gaps in the major trail
systems. - The kiosks along the byway, which were meant to hold the place until funding was
received for more permanent installations, held up well over the decade they have been
up. In 2019, Sailforth was hired by the byway to replace some of the interpretive
panels with permanent, warrantied panels, and to produce some fresh prints for other
interpretive sites, and repair some volunteer kiosks we had constructed.
Client
Salient VR
Year
2017
Awards & Mentions
- VR Inspire
- Reality Awards
- Best Promo
Deliverables
- Advertisement
- Photography
- Strategy
Somewhere, something incredible is waiting to be known.
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